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  • February
  • 2022
  • Residential
  • Development News

Pienza breaks records with $7 million sale

As house prices continue to climb, a $7 million off-the-plan sale for Pienza reaffirms the growing interest by owner-occupiers in the luxury apartment market in prime village locations.

  • February
  • 2022
  • Residential
  • Development News

Unveiled in December, “Pienza” is a $180 million luxury residential and retail project in the heart of Neutral Bay. Despite COVID restrictions and holiday festivities, a range of benchmark prices have been secured including a $7 million apartment on the second floor, setting a new price record within the popular village precinct of over $33000 per sqm.

The baby boomer generation looking to downsize have led the surge of curiosity in Pienza. With a level of imported quality and personal tailoring unseen before in the lower North Shore, the prospect of convenience and an abundance of amenities have been welcomed as an impressive and winning combination, in which level access convenience and bespoke luxury is being valued above water views.

“The purchaser is a downsizer and has been looking for more than 12 months, including considering a number of other recent developments in the area, Pienza being the only one to tick all the boxes including northern frontage, walkability within the Neutral Bay Village, premium level of finish and flexibility to curate the unit through finishes and upgrades. Lots of purchasers have come from properties with expansive harbour views, they are now at a stage in their life where they want to prioritise the benefits of a Northern aspect and the convenience of amenities on their doorstep rather than a car ride away.”

Ben Stewart

Senior Director, CBRE

All residents will also enjoy secluded rooftop gardens and infinity pool whilst the ground and lower ground level will feature premium shopping and dining experiences. From specialty supermarkets and stores to eateries: each retailer will be hand chosen to complement the existing fine grain of Neutral Bay as well as the reimagined public domain.

“We began designing Pienza during COVID, and what became prevalent during this period is people’s desire to be much more connected to their village — to have everything that you need within a very short distance of where you live. Our design process was about how to balance urban living — the activity and intrigue and energy that comes from having everything at your fingertips — and a quiet oasis above it all.”

Adam Haddow

Director, SJB

“Not only are the residences a truly special addition in the heart of Neutral Bay, but its presence will also help transform the streetscape for everyone to enjoy. Change will be seen within the public domain immediately surrounding Pienza, pathways will be widened and repaved, inviting pedestrians to wander through and gather at outdoor benches and tables. The row of mature native trees will be retained, with new landscaping and public artworks adding even more greenery and life. This building will give Neutral Bay Village a sense of materiality, a sense of beauty and joy, and most importantly, a sense of pride.”

Nathan Chivas

Managing Director, Central Element

Overseeing the build of Pienza is Richard Crookes – consistently ranked amongst the country’s leading private companies, the family business was established in 1976 and has become one of Australia’s most trusted and recognized builders. Their portfolio includes many of Sydney’s most prestigious and complex projects, such as Loftus Lane and the Walsh Bay Arts and Cultural Precinct.

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