Presenting Pienza Neutral Bay Village

North Sydney Council approved this month the plans for the $150 million residential and retail precinct. Its presence, positioned on the North Eastern corner of the town centre, will be a catalyst that inspires and propels the town centre to greater aspirations.

With plans kept firmly under wraps until now, the subject site includes the amalgamation of two individual lots to achieve a total site area of 1,627m2. 39 residences, secluded rooftop gardens and infinity pool will be presented for prospective occupiers with three levels of commercial space and basement parking for both residents and the wider community to benefit from.

“Pienza Neutral Bay Village” has been meticulously crafted by award-winning SJB Architects with a vision to elevate the preconceived notions of apartment residences. Savouring the quality, refinement, and exclusivity of North Shore living, it highlights the convenience and joys of having vibrant amenities on your doorstep and a quiet oasis above it all.

Crucially, our commitment to community defines Pienza’s existence. Located on the corner of Waters Road and Grosvenor Street, its completion, expected in late 2024, supports the Council’s Military Road Corridor Planning Study and the future growth plans for the area.

Change will be seen within the public domain immediately surrounding Pienza, pathways will be widened and repaved, inviting pedestrians to wander through and gather at outdoor benches and tables. The row of mature native trees will be retained, with new landscaping and public artworks adding even more greenery and life.

The chosen scheme features a two-tiered façade, responding to its environment.

The base of Pienza is solid masonry with carved-out domes – residences at this level are ‘set’ into the building façade; offering privacy from the street. A podium above this, sits back like it’s atop a stone cliff, creating a defined edge between the two.  Beautifully framed windows are part of the architectural expression of the building, always making sure that the view outside is perfectly presented.

With tremendous care taken to ensure an exceptional generosity of space, the interiors feature design choices more synonymous with a grand house than an apartment including a butler’s pantry, home office, powder room, and private outdoor space. Celebrating individual style and the finer things in life, optional additions include a custom-built bar and fireplace with world class appliances by Wolf and Sub-Zero incorporated throughout.

Along the ground plane of Pienza Neutral Bay Village, over 2,000 square-metres of architecturally designed commercial space will attract a diversity of new merchants and restaurateurs. From specialty supermarkets and stores to eateries: each retailer will be hand chosen to complement the existing fine grain of Neutral Bay as well as the reimagined public domain. With 50 meters of prime North frontage on the Northern Eastern corner of the Neutral Bay, we are currently requesting expressions of interest from potential tenants.

You can find out more by visiting our website

Meet our New Team Members!

Nick joins us as Finance Manager to manage the delivery of financial and project accounting services across the business, acting as a key business partner for the development and project management teams.

Nick is an experienced finance professional with a demonstrated history of working in construction, financial assurance and advisory services, having previous worked at both Deloitte and Richard Crookes Constructions.

David Hore joins as Development Manager. David is responsible for the planning, design and delivery of our projects including our latest mixed-use project in Chatswood.

Having worked at major listed and private property companies, he draws on his diverse experience in large scale residential and mixed use developments, including projects comprising low to medium to high density outcomes.

Welcome to the team Nick and David!

SJB Appointed Architect for 15 Ellis Street, Chatswood

Alongside our JV Partner MaxCap Group we have appointed internationally renowned firm; SJB as the lead architect on our $150m luxury residential project in Chatswood.

The appointment follows Willoughby City Council’s first ever Design Excellence competition. The rigorous process has raised expectations and established a new benchmark in built form for future developments in the area, aligned with the Chatswood CBD Planning and Urban Design Strategy 2036.

We have worked collaboratively with the State Government and Willoughby City Council and requested three award-winning architects to develop and present their own scheme for the subject site at 15 Ellis Street in Chatswood.

The purpose of the Design Excellence competition is to ensure the best outcome for all stakeholders, but in particular for the future residents and the general public for whom this building will become part of their daily interaction. Design Excellence provides architectural practices invaluable time, often not available during the regular development process, to truly test and determine the best arrangement for the site, and to maximise all opportunities to create a beautiful quality building.

Regarded as one of the leading Architectural firms in Australia, SJB are synonymous with high-end residential and commercial developments.

Significant award winning SJB projects include;

  • Waterfall, City of Sydney Lord Mayor’s Prize, NSW Architecture Awards 2021
  • 100 Harris Street, The Chicago Athenaeum International Architecture Award, 2019
  • 10 Wylde Street, The Aaron Bolot Award, Residential Architecture, Australian Architecture Awards 2016
  • Casba, Best Mixed-use development, World Architecture Festival, 2015

The chosen scheme creates a sculptural facet that celebrates the site’s pivotal location and the transition from the high density and scale of Chatswood Town Centre down to the Southern suburban periphery.

Adam Haddow, Director of SJB comments on the appointment and the proposed scheme;

“We wanted to make a building that resists the glass curtain wall typology, instead aiming to deliver a building where the very nature of its form and construction is the building. Our proposal creates a sculptural element that marks the entry to Chatswood Town Centre, and is set back enhancing the public domain with landscaping and civic openings on the ground plane to enhance the urban context.“

Upon completion – expected in early 2024 – the exciting project will include 55 luxury apartments across 16 levels, shared retail and wellness hub podium, sustainable sky gardens and generous public landscaping.

Central Element To Bring The Minerva Centre Stage

Plans will see the vacant Metro-Minerva building, last occupied as an office building, lovingly restored into a multi-use venue, incorporating a boutique hotel delivered to international standards, and performance spaces, for which the building is renowned.

The building was registered on the State Heritage Register in early December 2020 as a rare example of an Inter-war Functionalist style theatre. Its heritage significance was one of the key attractions to us acquiring the site, and we have appointed TZG Architects, with Tim Greer as the architectural lead to oversee the  sensitive restoration.

The DA adopts a fresh, exciting, and respectful approach that will see the art deco features retained and conserved, including the original horsehair ceiling and proscenium arch. The interiors of the public spaces will incorporate interpretive experiences of the building and its history.  The restoration of the main auditorium will allow for a flexible arrangement of hospitality offerings, mixed with innovative and cultural experiences from live music and cabaret, to conferences and fringe performances.

In addition to the main auditorium, a café and other entertainment spaces are being provided, which will create a new chapter in the Metro-Minerva’s colourful history. We will also be partnering with an upscale luxury international hotel, food and beverage and entertainment operator, to assist in attracting domestic and overseas visitors to the area – stay tuned to find out who!

With the total development investment over $50M, we are dedicated to maximising the creative and performance use of the building in line with community demand for more live performance and cultural venues in Sydney. Once completed, the development will be a key contributor to the revitalisation of the night-time scene in Kings Cross and will be pivotal to the Sydney 24 Hour Economy Strategy.

The hotel alone will bring over 30,000 visitors to the area per year and an Economic Impact Assessment by Urbis concludes the new Minerva will bring an additional $2M+ in retail spending to the local area and its businesses each year, and deliver over 100 full time jobs once open.

The Minerva will be reopened for public usage on completion of the refurbishment, which is scheduled for 2024, pending DA approval.

You can find out more on the development at

We were also recently in the Sydney Morning Herald with the news – read the article here.

Central Element partner with MaxCap Group on Chatswood development

Together we will deliver the 16-level project at 15 Ellis Street, Chatswood located in the tightly held North Shore market of Sydney. Upon completion – expected in early 2024 – the exciting project will include 55 luxury apartments, a retail/wellness hub, a communal sky terrace and sustainable sky garden, and offer uninterrupted views of the Sydney CBD and the Blue Mountains.

We have been working collaboratively with the State Government and Willoughby City Council on a competitive Design Excellence process to arrive at an optimal design for the target market, with the chosen architect to be announced shortly.

MaxCap Group is one of Australia’s leading CRE debt and equity investment managers and is an established investment manager for domestic and global institutions with current Funds Under Management and Advice of circa A$4.0bn, having invested more than $10.0bn across more than 400 loans since inception in 2007.

Simon Hulett, Head of Direct Investment at MaxCap recently commented on partnering with Central Element;

“Central Element have an outstanding track record that demonstrates their understanding of their target occupants. Chatswood will be no different. The project is underpinned by the site’s premier location on the southern side of the Chatswood CBD. It’s without doubt the best site in Chatswood – combining unencumbered views back to the Sydney CBD with a major transport interchange, expansive shopping precinct and abundant amenity all within walking distance.”

We were lucky enough to be recently featured in The Australian Financial Review for the announcement. You can read the story here.

Every Building Tells a Story

And it doesn’t take an iconic building to tell a great tale. Some buildings tell us stories of the locals that have lived there for decades, of the evolving cultural times or the transformation of a city.

We take the time to understand a building’s unique past and artfully add to its charm.

Did you know these stories behind our key developments?

  • Before The West Olympia Theatre became one of the longest running cinemas in Sydney, it originally operated as Sydney’s largest brewery in the 1880’s.
  • The art deco façade that will make up The Anden in Coogee, is a key feature of the Coogee Art Deco Walking Tour and once completed will be even further admired for its contemporary facelift.
  • Legendary architect Bruce Dellit designed The Anzac Memorial opposite our Hyde Park development as well as the heritage listed buildings of The Malton development. It’s fate!

Construction Commences In Paddington

Work has started to breathe new life into Paddington’s landmark West Olympia Theatre. We have appointed Richard Crookes Constructions to manage the building works, as it transforms into Sydney’s first ‘25hours Hotel.’

Regarded as one of the leading accommodation and heritage contractors in NSW, with an in-depth understanding of complex constructions including Loftus Lane and the Walsh Bay Arts and Cultural Precinct, Richard Crookes Constructions will carry out the sensitive rebuild of the heritage-listed site on Oxford Street.

They will work closely alongside award-winning Australian architecture firm Tonkin Zulaikha Greer, as well as two interior design companies A Work of Substance from Hong Kong, handling the design of the rooms, public areas and events spaces and Sydney-based interior designers Acme & Co designing the rooftop bar, restaurant and café offerings.

Did you know that before the building become one of the longest running cinemas in Sydney, it originally operated as Sydney’s largest brewery in the 1880’s? In 1911 it was repurposed as a theatre and throughout the decades changed hands and name whilst playing host to motion pictures as well as musical and dramatic entertainment.

Scheduled for completion in summer 2022, the hotel will encompass 107 guestrooms and a spectacular rooftop bar, central courtyard, restaurants, cafe, state of the art fitness centre and extensive conference and live music facilities.

The Anden Coogee – SOLD OUT!

Despite the sales launch of the complex commencing the week prior to the Covid lockdown in Sydney, the 15-unit complex is now sold out. Great work and congratulations to CBRE Residential – Australia! Thank you to all our partners MHN Design Union, Dangar Barin Smith and Lawless & Meyerson.

You can read about the news in The Australian here.

Confirmed Architect for Waters Road, Neutral Bay

We are fortunate to be partnering with SJB Architects on our latest residential development in Neutral Bay. The team are as passionate as us on synergising sustainability into designs and delivering design solutions that reflect the places they are located and the needs of people whom they serve.

You can read more about their work here.

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