Every new location presents an opportunity for fresh tales. Our top priority for the next endeavour is to create something distinct. We remain receptive to any potential site that comes our way, exploring how a truly exceptional project could come to fruition. However, we are purposeful and measured in our pursuit, prioritising only a select few.
Our primary focus is on finding common ground with the landowner, whether the site is discovered by us or presented to us. Our approach is collaborative, hands-on, and adaptable. We value the input of the landowner and view them as partners and co-creators in our story.
Our projects offer a range of options for landowners, including selling, partnering, or retaining a special apartment within the development that they simply cannot bear to leave.
”What I really enjoy about Central Element is they do things a little bit differently. They're not trying to just create more of the cookie cutter mold, they really are attracted to sites that others might not want to touch. That are interesting. Take on the challenging things."
”What I really enjoy about Central Element is they do things a little bit differently. They're not trying to just create more of the cookie cutter mold, they really are attracted to sites that others might not want to touch. That are interesting. Take on the challenging things."
It all begins with finding common ground, working together, and building trust. We take pride in being a company that values stories, particularly those from individuals outside our team like investors and landowners who we consider as our partners.
We work with financial institutions and joint venture partners that want to come on the journey with us. To feel the excitement of uncovering unique characters, cherished traditions or breathtaking natural surrounds. To feel the thrill of translating them into place visions and bringing those visions to life.
“Partnering with highly sophisticated groups like Central Element on quality projects is core to our business strategy. Central Element have an outstanding track record that demonstrates their understanding of their target occupants."
“Partnering with highly sophisticated groups like Central Element on quality projects is core to our business strategy. Central Element have an outstanding track record that demonstrates their understanding of their target occupants."
We collaborate with the finest curators who appreciate the history of our locations and strive to provide a unique and unforgettable encounter that appeals to both the local community and travellers from afar.
Ennismore is the world's largest and fastest-growing lifestyle hospitality company. They specialise in curating and managing unique properties and experiences in some of the most exciting destinations around the globe. In 2021, Ennismore and Accor entered into a joint venture that combines Ennismore's expertise in brand building, creative storytelling, design, and authentic experiences with Accor's vast knowledge in delivering scale, network growth, and distribution. Their knowledge and passion will be valuable in making 25hours Paddington one of Sydney's most iconic hotels.
25hours create individualised, made-to-measure hotels with personality in vibrant cities. Every unique, playful 25hours hotel has a soul inspired by its location and shaped by the art, culture, gastronomy and stories of its surroundings. And each one is centred around a surprising Social Hub, a space where global travellers and local guests can meet and form a dynamic adventurous community. Sydney's first 25hours hotel will be no different - with a identity that celebrates the colourful and artistic neighbourhood of Paddington.
We consider hospitality to be an art form, and we rely on the expertise of the world's top curators to provide dining and lifestyle experiences that will continuously surprise and delight.
Located in the most sought-after suburbs, we seek out opportunities to engage with the villages they are located in. We are passionate about hand curating our portfolio of retail tenants so that they seamlessly integrate into the fine grain of the neighbourhood. We work hard to offer flexible tenancy configurations and lease periods, working in collaboration every step of the way.
Sorry Thanks I Love You is a mash-up of cutting edge fashion, unique design, luxury accessories, handmade jewellery, fresh flowers, gourmet food, and craft beverages. Their second store in Sydney promises to deliver a surprising and immersive store experience, which will sit perfectly alongside the 25hours hotel.
