Central Element To Bring The Minerva Centre Stage
It’s been our best kept secret and we are elated to finally announce that we are submitting a Development Application (DA) with the City of Sydney for the heritage-listed Metro-Minerva building in Potts Point.
Plans will see the vacant Metro-Minerva building, last occupied as an office building, lovingly restored into a multi-use venue, incorporating a boutique hotel delivered to international standards, and performance spaces, for which the building is renowned.
The building was registered on the State Heritage Register in early December 2020 as a rare example of an Inter-war Functionalist style theatre. Its heritage significance was one of the key attractions to us acquiring the site, and we have appointed TZG Architects, with Tim Greer as the architectural lead to oversee the sensitive restoration.
The DA adopts a fresh, exciting, and respectful approach that will see the art deco features retained and conserved, including the original horsehair ceiling and proscenium arch. The interiors of the public spaces will incorporate interpretive experiences of the building and its history. The restoration of the main auditorium will allow for a flexible arrangement of hospitality offerings, mixed with innovative and cultural experiences from live music and cabaret, to conferences and fringe performances.
In addition to the main auditorium, a café and other entertainment spaces are being provided, which will create a new chapter in the Metro-Minerva’s colourful history. We will also be partnering with an upscale luxury international hotel, food and beverage and entertainment operator, to assist in attracting domestic and overseas visitors to the area – stay tuned to find out who!
With the total development investment over $50M, we are dedicated to maximising the creative and performance use of the building in line with community demand for more live performance and cultural venues in Sydney. Once completed, the development will be a key contributor to the revitalisation of the night-time scene in Kings Cross and will be pivotal to the Sydney 24 Hour Economy Strategy.
The hotel alone will bring over 30,000 visitors to the area per year and an Economic Impact Assessment by Urbis concludes the new Minerva will bring an additional $2M+ in retail spending to the local area and its businesses each year, and deliver over 100 full time jobs once open.
The Minerva will be reopened for public usage on completion of the refurbishment, which is scheduled for 2024, pending DA approval.
You can find out more on the development at www.theminerva.com.au.
We were also recently in the Sydney Morning Herald with the news – read the article here.