Winner at 2018 UDIA NSW Awards for Excellence

We are thrilled to announced that Central Element won at the 2018 UDIA NSW Awards for Excellence. We were awarded for Excellence in NSW Regions Development.

At Central Element, we’re committed to quality – and proud of our ability to create developments that enhance communities. We believe our work speaks for itself, however it is great to receive industry recognition through an award like this which recognises innovation, sustainability, industry leadership and excellence in urban development.

Capri was part of Central Element’s revitalisation of the Point Frederick area. The design incorporates 20 luxurious apartments consisting of a mix of 1, 2 and 3 bedrooms, with all apartments above level one offering water views. The building was created as three separate ‘wings’ and is situated within winding waterways, surrounded by lush parklands and a beautiful foreshore.

Thank you to our development partners on the project, White + Dickson Architects and Richard Crookes Construction.




In addition to the win we were also finalists in three other categories; Excellence in Medium-Density Development: Below 100 Dwellings for Aura – Pymble, Excellence in NSW Regions Development for Albany- Point Frederick and Capri was also finalist in the Excellence in Small-Scale Infill Development category.

The Malton Launches

Construction on The Malton has commenced with proposed completion set for August 2019. The development is aimed at the “downsizing” over 55s market, with a combination of heritage features, luxury details and lock-up-and-leave capabilities. The design draws on the heritage façade, bringing together classic design values, the latest in appointments and spacious, light-filled living.



The new display suite showcases all the unique features of this exciting new development, including generous living areas, stone floors in bathrooms, European appliances in kitchens and premium finishes.



In keeping with our commitment to delivering quality homes shaped around the way people live, this limited collection of quality 3 bedroom garden homes and unique penthouse style apartments can be customised to reflect the personal style and needs of the home buyer.




To find out more about this rare opportunity, visit to make an appointment.

Grand Finalists in 2018 UDIA NSW Awards for Excellence

At Central Element, we believe that our work speaks for itself – our commitment to quality work and superior fittings have always won us industry approval and praise from our partners as well as our customers.
Which is why we are thrilled to announce that we are a finalist in four categories in the 2018 UDIA NSW Awards for Excellence (Urban Development Institute of Australia).
These prestigious awards recognise innovation, sustainability, industry leadership and excellence in urban development.



Pymble – Excellence in Medium-Density Development: Below 100 Dwellings
Aura is Central Element’s flagship development. The striking architecture created by PBD Architects uses a stunning mix of natural and modern materials. Glass balustrades ensure that sweeping views are optimised. Nestled within established trees on Pymble’s hilltop, the development contains 79 generously sized residences released at an above-average market price due to their superior design and quality finishes. Kitchens and bathrooms feature stone and concealed lighting for a timeless finish, while open-plan living areas provide luxurious spaciousness .



Point Frederick – Excellence in Small-Scale Infill Development and Excellence in NSW Regions Development (two awards)
Part of Central Element’s revitalisation of the Point Frederick area, Capri’s visionary architecture is the work of White + Dickson Architects. The design incorporates 20 luxurious apartments consisting of 1 bedroom, 2 bedroom and 3 bedroom apartments, with all apartments above level one offering water views.
The building was created as three separate ‘wings’ and is situated within winding waterways, surrounded by lush parklands and a beautiful foreshore.



Point Frederick – Excellence in NSW Regions Development
The Albany was designed by award-winning architects Marchese Partners and consists of 54 stunning architectural residences with a range of studios, 1 bedroom and 2 bedroom apartments. The design ensures water views are optimised, whilst also providing privacy for residents. The building’s appeal is enhanced by lush landscaped gardens.
Interiors in the development combine natural finishes with a modern aesthetic and feature luxurious Italian fittings in the kitchens and bathrooms, allowing for effortless entertaining.

Living The Downsizing Dream

Meet Tom and Linda Greene

Husband and wife Tom and Linda have been together for over 27 years and married for 22. They’ve recently sold their business to pursue some adventures, including a five-month European trip. After buying two apartments in MERA in Cammeray (which they amalgamated into one), they spent a lot of time working with Central Element to customise their purchase, so it will be perfect when they move in next year. Here they tell their story – and their journey with Central Element.


Why the move?

Tom: We lived at Walsh Bay for 15 years in a two-level penthouse. When we sold the business, we knew we were going to be living differently, so we decided to downsize in size and value, to release capital and go on an amazing trip.

Linda: We lived in Cammeray for 10 years on and off before that and we loved the area. Walsh Bay is fabulous, but there is a lot of development there now and the building is over 15 years old. So moving to MERA is lovely as it’s new and fresh and everything is at that luxury end.


How have you made your apartment your own?

Tom: It’s been a lot of work in planning for us, but it’s been worthwhile as we’ve ended up exactly with what we’ve wanted.

Linda: Central Element has been good because even though we’ve bought off the plan, we’re getting more of a bespoke apartment. We’ve been able to say this is where we’d like light switches and this is where we’d like electrical points. When we move in everything will be exactly as we want it and exactly as we imagined. It will all just fit. We’ve added extra wardrobes, moved the kitchen island bench to make it a walk around, and because we got in so early, we’ve moved the island bench and increased the window size. The bathroom is going to be really beautiful. It’s already lovely because of the heated towel rails and underfloor heating, but we’ve also added under bench lighting on a dual switch so we can use that as a night light. We’re turning one of the bedrooms into a study so we removed a wardrobe and added extra data points. We were even able to consolidate two apartments to get the size we wanted.


What are you looking forward to about living in MERA?

Linda: Feeling settled and saying wow, we made the right choice; it was a good decision. I’m looking forward to feeling that it all flows, it all works and looking forward to seeing the landscaping. It marks the beginning of the great next chapter.


How did you find the Central Element experience?

Linda: Our perception of Central Element started in the initial stages with our dealings with Ray White – Nicole and Tim were responsive to every request. They would take information from us and feed it back to CE and CE would then respond quickly. Things were resolved quickly, which was good. When we got to our wrap up meeting we had the architect, the designer, Central Element’s David Goldman, as well as Nicole and Tim from Ray White. We walked out of that meeting and thought – this has been a good decision. Because when we walk into our apartment we want to say, “This is great, this is what we were expecting”.

In the Press: Mera in Cammeray, a dream for downsizers on the North Shore

Our Mera Cammeray development was recently featured on and as a superior choice for price and size for couples looking to downsize.

DOWNSIZERS on the north shore are facing limited options when deciding to sell and move, despite a string of new developments.

Many downsizers are priced out of the market for suitable properties that meets their needs.

Chadwicks Real Estate selling agent Noel Zammit said a lot of developments were too expensive for them.

“If the average house price is $1.9 million on the north shore, there really isn’t much available for those who don’t want to live in apartment blocks,” he said. “A lot of downsizers don’t want huge strata fees and since they are used to living in houses, they want something smaller like a villa with a garden.”

These types of developments were not being built because it was difficult to get approvals, he said.

“For developers its difficult to get approval for villas as council doesn’t allow subdivisions into smaller blocks,” he claimed.

Mr Zammit said he has spoken to many would-be downsizers who wanted to sell but couldn’t afford to buy in the same area.

“Unless they have a $3 million home, many would love to downsize, but can’t afford anything in the area that suits their needs, so they stay put, which makes it hard for families to buy houses,” he said.

McConnell Bourn selling agent Scott Farquhuar said options were limited for downsizers wanting to stay on the upper north shore.

“Trying to get a free standing single level property, with an easy to care garden, walking distance to the station is really hard to find,” he said. “While there are apartments around, most downsizers don’t want that, as they come from large houses on a big block.”

Mr Farquhuar said while it Is what it is, it does make it hard for downsizers to stay in their community.

“If they do find something, it is most likely going to be hotly contested,” he said.

Downsizers Tom and Linda Greene said finding a suitable north shore place was hard to come by.

“The choices were certainly limited in the price/size/quality combinations that we were looking for on the north shore,” he said.

The couple are planning to move from a two-storey Walsh Bay penthouse into one of the 14 two- and three-bedroom apartments on offer at MERA in Cammeray, which is due to be completed by 2019.

“We loved the MERA development, as having everything brand-new and fresh was what we wanted,” Mrs Greene said.

This article was originally featured on

In the Press: The Malton is a development with a historic significance

The Malton Beecroft was recently featured on for its artistic appeal and suitability for downsizers. Designed by the architect responsible for the Anzac Memorial in Sydney’s Hyde Park, The Malton boasts boutique-style living with a strong sense of community. 

The Malton Beecroft is an over 55s development with an amazing connection to one of Sydney’s most significant landmark buildings.

One of the two houses on the development site at 6-8 Malton Rd, Beecroft, was designed by the architect responsible for the Anzac Memorial in Sydney’s Hyde Park.

The boutique complex spans two blocks and incorporated into the design are two existing houses that have historic significance.

The inter war house built in 1941 at 6 Malton Rd was designed by architect C. Bruce Dellit, who also designed the Anzac Memorial. Dellit was a pioneer of art deco styling in Sydney.

In 1929, he won a design competition for an Anzac Memorial in Hyde Park, beating more than 100 other entrants. The building with a striking stepped silhouette, which features the sculptures of Raynor Hoff, was completed in 1934, five years later.

It has been acclaimed as Australia’s finest example of monumental Art Deco architecture.

The Federation bungalow at 8 Malton Rd was built in 1914. It is believed the house was designed and built by local William Nixon.

Kevin Dearlove from Stone Real Estate, Beecroft said the facades of both houses would be restored. The Federation house interiors are also intact and include high skirting boards, picture rails and restored fireplaces.

“There has been heavy consultation with the council and others to ensure that it is a joint

effort to restore rather than rebuild,” Mr Dearlove said.

During the planning stages of the development, the team at Stone Real Estate conducted interviews with local downsizers to find out what they wanted in a home.

Mr Dearlove said the trends were as clear as glass.

“They are looking for brand new, quality living where they can lock up and go,” Mr Dearlove said. “They don’t want to or need to downsize to multi-level apartments — they want boutique-style living in a small community, surrounded by people they know and trust.”

Increasingly, downsizers are not willing to give up the little things that bring joy into their lives.

“They want a garden and pets,” Mr Dearlove said.

This wish list was taken on-board by Stone Real Estate and developer Central Element, both working in tandem on the project.

The boutique complex has 10 dwellings — four semi-detached houses, four garden apartments and two penthouse apartments. All have three bedrooms, two bathrooms and two car spaces. The penthouse apartments have a double-sided lift so each property contains its own foyer entrance.

The buyers guide is in the range of $2.25 million-$2.75 million. Three of the garden apartments have already sold off-the-plan.

“People want to stay in the local area, near the golf club, their networks, the village,” Mr Dearlove said. “This style of development suits them.”

The three-bedroom residences have premium finishes such as timber floors, classic colour schemes and copious storage. Working with Central Element, buyers will be able to customise their new homes.

This article was originally featured on

In the Press: Pioneering Downsizers’ Dreams

Our property, The Malton, Beecroft recently featured on for its suitability for downsizers. The Malton meets the demands of those looking to downsize, but with the same standard of living and without having to leave the area. Combining boutique living with a community feel is what many of our customers dream of.

THE demand for quality new villas and townhouses in the Sydney northern district is being driven by local downsizers who want to stay in the area and live in a single-level home with few strings attached.

McGrath, Hunters Hill agent Paul Cavarra is selling Savoca, a boutique villa and townhouse development in Putney, which has attracted older buyers who live locally. He said he can’t keep up with inquiries from local residents who own established houses on big blocks wanting to downsize to new local low-rise complexes.

“If you look at who came through Savoca on the weekend, it was all locals who own larger properties,” Mr Cavarra said. “Many of them have just started thinking about downsizing, and seeing these quality low-maintenance homes gets the ball rolling.”

Mr Cavarra said older downsizers avoided high-rise apartments. “Many people fear larger developments and they don’t want the add ons like pools and gyms that drive up levies,” he said.

Kevin Dearlove from Stone Real Estate, Beecroft is selling The Malton, an off-the-plan over 55’s development in Beecroft. Mr Dearlove said the luxury low-rise complex of 10 residences at 6-8 Malton Rd appealed to downsizing locals.

“They are looking for brand new, quality living where they can lock up and go,” Mr Dearlove said. “They don’t want to or need to downsize to multi-level apartments — they want boutique-style living in a small community, surrounded by people they know and trust.”

John and Bev Stanton knew what they didn’t want in a property when they embarked on their downsizing journey earlier this year. After many discussions around downsizing over several years the couple, in their late 70s, finally took the leap and sold their family home at 28 Frances Rd, Putney, in June.

They wasted no time after the sale, picking up a villa in the Savoca complex of four villas and one townhouse at 188-190 Morrison Rd, Putney. “When people ask, ‘Where are you going?’ I say, ‘About 148 steps from here’,” Mr Stanton said.

The Stantons moved from the inner west to Putney in 1972 and had no desire to leave their close-knit community. They also wanted to be near their children and grandchildren who live in Putney, Gladesville and East Ryde.

Mr Stanton has been involved with the Putney Tennyson Bowling and Community Club for 20 years and Mrs Stanton is a regular at the Ryde Eastwood Leagues Club aquarobic classes. Initially, they considered apartment living but decided it wasn’t for them.

“We didn’t want to live in a congested high-rise with lifts or stairs or in a property we would have to spend money on,” Mrs Stanton said.

Their checklist also included easy access to the village shops and buses. They bought a villa with three-bedrooms so Mr Stanton can use one as an office while the other is reserved as a spare bedroom for the grandchildren. The Stantons consider Putney one of Sydney’s best kept secrets.

“When we were younger the Parramatta River was a sewer and the park was a dump,” Mr Stanton said. “But the river has been cleaned up and it’s the most underrated waterway in Sydney. And the dump became a park and now it’s really something.”

This article was originally featured on

In the Press: Luxury Lower North Shore apartments with a difference

Our property, Mera in Cammeray was recently featured on as an ideal option for downsizers – without having to compromise on their quality of living. The luxury lower North Shore apartments are perfect for those looking to downsize as they offer a sense of classic, understated elegance, with beautiful views, spectacular kitchens and great security.

THE Lower North Shore is struggling to keep up with demand from the area’s downsizers, as the ageing population is forced to battle it out for little stock currently available.

Mosman, where 20 per cent of its population is made up of people aged over 60 is one of the most affected areas, with next to no developments happening. Belle Property Mosman principal Tim Foote said council had been struggling to keep up with demand.

“There is a lack of land that council is releasing to keep up with this sort of demand, which is a shame as they should be more responsive in this area,” he said.

Currently Mr Foote said the lack of suitable stock is causing downsizers to pay through the nose to secure something.

“We’ve seen apartments that don’t extraordinary sell well above the asking price, because there is not much out there for downsizers,” he said.

McGrath Mosman selling agent Jacqui Rowland-Smith said downsizers had been screaming about the lack of suitable accommodation.

“Along with young families, downsizers are the largest buying group in Mosman. We had 150 groups recently inspect a Military Rd apartment and the majority were downsizers,” she said. “Any property that is close to the village and is ‘small’ and has due-north facing is incredibly popular for downsizers. They want luxury apartments, but not enough is being built as not enough land is being zoned for apartments in Mosman,” she said.

Ms Rowland-Smith said the lack of downsizer properties has become such a concern that she has encouraged buyers to look to Manly or the Eastern Suburbs.

“If more luxury apartments don’t get built, more and more downsizers might have to look elsewhere,” she said.

Ms Rowland-Smith said not having enough land being zoned for apartments, was one of the key factors in the issue, especially around Mosman.

Downsizers Tom and Linda Greene said finding a suitable place move to on the Lower North Shore was hard to come by.

“The choices were certainly limited in the price/size/quality combinations that we were looking for on the Lower North Shore,” he said.

The couple are planning to move from a two storey Walsh Bay penthouse into one of the 14 two- and three-bedroom apartments on offer at the under construction MERA in Cammeray, which is scheduled to be completed in 2019.

“We were looking for something that would still allow us to maintain the same quality of living standards that our previous homes offered,” Mr Greene said. The downsizing couple were looking to downsize both in size as well as value.

“We loved the MERA development as having everything brand new and fresh was what we wanted,” Mrs Greene said.

This article was originally featured on

Downsizing is the new rightsizing

There comes a time for many couples – perhaps in their fifties, perhaps a little earlier – when they look around and realise that most of their wealth is in the walls around them. It is certainly true that for most Australians, the family home is our biggest investment.

And once the kids have moved out (and they will eventually) many couples left in a large family home decide that the equity they have built up in that property might be better used elsewhere – in a newer space needing less maintenance and perhaps even closer to public transport, as well as their favourite cafes.

At Central Element, we understand that when you downsize, you are not downsizing in size or value, you are just downsizing in maintenance and upsizing in convenience. Because, while the kids may have moved on, we still want them to visit occasionally.

Our three new developments, just newly released for purchase, tick all the boxes  on the must-have list as well as a few on the wouldn’t-it-be-nice list.


Don’t feel that by moving closer to the city, you will miss out on space or luxury. This contemporary development, in the inner North Shore village of Cammeray, is all about spacious rooms and quality fittings. Central Element co-director Shane Smollen highlights that the kitchen appliances are Gaggenau throughout, because that’s the sort of touch that our customers are looking for. “And they are standard, not as an upgrade,” he points out.

The apartments are designed with a sense of classic, understated elegance, with beautiful views, spectacular kitchens offering natural stone finishes, great security and generous storage, which is rare in inner-city apartments.

Pymble Residences

Our newest development reflects all the feedback we have received from our customers –generously sized homes with beautiful finishes that can be locked up and left to go travelling, whether it’s for extended periods of time, or just the occasional weekend.

Like all our properties, we’ve designed it with the local neighbourhood in mind, appealing to nearby residents who are looking for a simpler life in an area where they’ll have a strong connection to the people.

But we haven’t forgotten the essentials, as Shane Smollen points out. “We know that a sense of security is important,” says Shane. “As well as low-maintenance.”

The Malton

Located in leafy Beecroft, The Malton has been designed to complement the local lifestyle. Central Element director Wayne Chivas feels that most of the people looking at buying into the over-55 development are already locals, who might want to sell their large house and equally large garden and make a move to a low-maintenance home – without leaving the community.

And while the development is quite boutique– with 10 bespoke residences – the scale is relatively large, reflecting the type of residences in the area. “The homes are on large blocks of land, because that’s the nature of the location,” says Wayne. “Our customers still want to be within those areas because of their friends. A lot of the people that are attracted to this development are still very active and they want to stay close to the things they love doing”.



The three biggest trends in property today

There are many new trends emerging in property developments, but classic good looks and high quality finishes will always be popular, says Central Element’s co-director, Shane Smollen.
Because Central Element’s developments are at the prestige end of the property market, they tend to deal with what they call “highly informed” customers, says Shane.

Trend 1: Low maintenance

Many customers are downsizing, looking for high-quality, low-maintenance properties that they can lock up and leave while they travel the world for holidays, or to visit family members.

And while they might be very much aware of the latest style trends, Shane says that Central Element’s customers “lean towards classic, timeless design” when choosing a new apartment.

He adds that while most of their customers are looking at downsizing – they are certainly not downsizing in quality. They expect the best finishes – European appliances, natural stone benchtops – and Central Element delivers them.

“Certainly in our case we’ve gone above and beyond what would be considered acceptable to ensure that there’s a real sense of quality,” Shane says. “There’s just no compromise.”

Today’s home buyers notice the details, he adds.

“At our latest release at Cammeray we have included Gaggenau appliances throughout. That’s standard, not as an upgrade. We also have a lot of natural stone in the appropriate areas.

Trend 2: Storage

Another important trend in Central Element properties is ensuring that there is adequate storage, because while buyers are often simplifying their lives, they still like to keep some elements of the family home.

“Obviously people are wanting to declutter,” Shane says, “but that doesn’t mean they’re just looking for one linen cupboard. Storage is vital and we include storage in garage areas wherever possible.”

“Generally speaking, they’re still wanting something a little bigger than the standard two- or three-bedroom Sydney apartment,” says Shane. “We have even amalgamated apartments on several occasions.”

Trend 3: Customisation

Another key trend is collaboration. Central Element works closely with their customers to provide the best possible end result, which includes adding in elements of customisation whenever possible, such as built-in storage or kitchen finishes.

“It just became obvious that that’s what people wanted, and we were able to accommodate it. Our managers spend many hours with certain buyers to be as flexible as we can” says Shane.

With the next development in Pymble, Central Element is taking all their market knowledge and experience from other builds and offering an even larger product.

“We’re not just trying to maximise density and minimise the value of the properties to get the most out of people. We’re definitely trying to do something that is fitting in with and enhancing the area”

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