Our Approach

Bringing extraordinary stories to life takes commitment – commitment to a clearly articulated approach, commitment to a strong vision, and commitment to marvelous developments. This is how we deliver on our promises.


Courage and rigour define our approach.

In everything we do we want to translate extraordinary stories into permanent, authentic, enriching places that revitalise the communities they belong in.

To do this, we take a ‘no stone unturned’ approach to finding and bringing these stories to life. That means patient sleuthing, wide and deep community consultation, rigorous research and listening to learn.

That means engaging the right partners - audacious, imaginative and capable - and practising hyper-critical design thinking to decide which ideas make it and how. And of course, that means relentless entrepreneurialism– being able to conceive of, commit to and carry out projects from beginning to end.

Award-winning Anden, Coogee


Sites with a story bring us joy.

At Central Element we search out a site with a story. A story of depth, beauty, of breathtaking natural surrounds, of cherished traditions, and of captivating characters alive or passed.

When we find it, we see it as our challenge to preserve, translate and celebrate this story.

This isn't easy. It means relentless adherence to a vision, saying ‘no’ as many times as ‘yes’ and much patience. It means finding a way despite everything - nay-sayers, the financial climate, even our own trepidations. To stay committed, to stay resolute, to stay original. We relish this challenge and meet it head on.


Treading lightly is in our DNA.

Managing impact is innate at Central Element & means sustainability measures are embedded into every step of our process & every part of our company.

We take responsibility for environmental, social, and governance (ESG) issues through our in-depth ESG company policy. We are committed to regularly risk assessing, monitoring and evaluating the implementation of our ESP commitments and embedding their management in every facet of our operations.

Central Element signifies an inclusive workplace culture, a passion for design that fosters connection, and a deep commitment to environmental protection and cultural heritage revival.

Our clients can be reassured we are a safe pair of hands for them, the communities they impact & the world they live in.


When we build we build to stay, to enrich, to own - we’re the opposite of ‘set and forget.’

4 level retail and commercial development

5 luxury residences

59 townhouses with lap pool & BBQ area

Shane Smollen & Wayne Chivas become Directors of Central Element

Together with PBD Architects, we created a building with a unique articulated façade

Nathan becomes Managing Director and leads the team day to day

46 residences

64 residences

30 residences

Multi Residential Exterior - Aston, Lane Cove

79 residences

54 residences

20 residences

Excellence in Medium-Density Development - Aura, Pymble

Excellence in NSW Regions Development - Capri, Point Frederick

Excellence in NSW Regions Development - Albany, Point Frederick

10 seniors living residences

Central Element acquires The West Olympia Theatre

14 residences with communal rooftop

The former Hyde Park Inn

To be transformed into a hotel and entertainment spaces

Excellence in Marketing - Pienza, Neutral Bay

Excellence in Marketing - Pienza, Neutral Bay & Mid-size residence - Balmoral Collection

4 whole-floor, never to be repeated residences

Richard Crookes leading the build of the Neutral Bay residences

The heritage building will be transformed into luxury residences

Growthbuilt led the build of these limited edition residences in Chatswood

Sensitively preserved Art Deco building, complemented with a modern addition

Our first debut into the Inner West

Approval granted to reimagine world-class Hyde Park site

The rare waterfront Wolseley Street site has been granted approval from the City of Canada Bay

Anden Coogee - Excellence in Medium Density

Anden Coogee - Excellence in Design


"I felt well looked after - no request was ever too much or too hard, even though I was very particular! The pre-settlement inspection event was also a highlight of the experience - a great opportunity to meet my new neighbours. It’s great that they are such a community orientated developer."


Owner occupier - Capri, Point Frederick

"Having not had any previous experiences buying off the plan, I was nervous and reluctant to believe everything I was told. However, I was invited to meet Director Wayne Chivas and he explained their history and approach and what outcomes I could expect."

Jane Anne

Owner occupier - The Balmoral Collection, Mosman

"A very easy and seamless process. We were kept informed throughout the build stages with regular construction updates. They gave us plenty of notice as to when settlement was occurring to allow us ample time to arrange finance. Post settlement has been just as good, responding promptly to any queries I’ve had."

Gavin Hilton

Investor - Aura, Pymble

"It takes time to curate a beautiful project. CE facilitate a mastered end product with experts and a collaborative team backed by strong financials. Their attention to detail is highly regarded in every aspect from design to handover. It is difficult to find developers that are more than the end profit, and more about changing the social fabric and built environment with surrounding elements to architecturally curate and design a home."


Owner occupier - Bianca, Drummoyne