There are many new trends emerging in property developments, but classic good looks and high quality finishes will always be popular, says Central Element’s co-director, Shane Smollen.
Because Central Element’s developments are at the prestige end of the property market, they tend to deal with what they call “highly informed” customers, says Shane.
Trend 1: Low maintenance
Many customers are downsizing, looking for high-quality, low-maintenance properties that they can lock up and leave while they travel the world for holidays, or to visit family members.
And while they might be very much aware of the latest style trends, Shane says that Central Element’s customers “lean towards classic, timeless design” when choosing a new apartment.
He adds that while most of their customers are looking at downsizing – they are certainly not downsizing in quality. They expect the best finishes – European appliances, natural stone benchtops – and Central Element delivers them.
“Certainly in our case we’ve gone above and beyond what would be considered acceptable to ensure that there’s a real sense of quality,” Shane says. “There’s just no compromise.”
Today’s home buyers notice the details, he adds.
“At our latest release at Cammeray we have included Gaggenau appliances throughout. That’s standard, not as an upgrade. We also have a lot of natural stone in the appropriate areas.
Trend 2: Storage
Another important trend in Central Element properties is ensuring that there is adequate storage, because while buyers are often simplifying their lives, they still like to keep some elements of the family home.
“Obviously people are wanting to declutter,” Shane says, “but that doesn’t mean they’re just looking for one linen cupboard. Storage is vital and we include storage in garage areas wherever possible.”
“Generally speaking, they’re still wanting something a little bigger than the standard two- or three-bedroom Sydney apartment,” says Shane. “We have even amalgamated apartments on several occasions.”
Trend 3: Customisation
Another key trend is collaboration. Central Element works closely with their customers to provide the best possible end result, which includes adding in elements of customisation whenever possible, such as built-in storage or kitchen finishes.
“It just became obvious that that’s what people wanted, and we were able to accommodate it. Our managers spend many hours with certain buyers to be as flexible as we can” says Shane.
With the next development in Pymble, Central Element is taking all their market knowledge and experience from other builds and offering an even larger product.
“We’re not just trying to maximise density and minimise the value of the properties to get the most out of people. We’re definitely trying to do something that is fitting in with and enhancing the area”